The Chairman Board of Trustees (BOT) of the Association of Advertising Agencies of Nigeria (AAAN), Sir Steve Omojafor has lauded the recently announced Advertising Industry Standard of Operating Procedure (AISOP) launched by the Advertising Practitioners Council of Nigeria (APCON), the sector regulator, Sir Steve Omojafor made his view on the AISOP known in Lagos yesterday in a statement released by the AAAN Press Office.
The AAAN BOT Chairman, also commended Dr. Olalekan Fadolapo, Chief Executive Officer/Registrar of APCON, for signing off the proposed procedure, saying It will be of immense benefits to the industry.
“This is long overdue, and the members of AAAN are convinced it is in the interest of the industry and to the benefit of all advertising practitioners, whether they are on agency side or client side’’, said Omojafor.
He specially commended APCON CEO/Registrar for the role he played in the process that birthed the AISOP, which he said will result in increased professionalism in the industry.
He said it was most gratifying that almost all the Heads of Sectoral Groups in the Advertising and Marketing industry have signed off on the document.
He urged all the Groups to urgently commence the sensitization of their members and clients on steps towards the full implementation of the new Operating Procedures towards restoring sanity to the Marketing Communication Industry.
He equally urged early adopters of AISOP as panacea for eradicating unfair advantages, unethical competition and inequitable policies in the country’s Advertising and Marketing Communications industry, particularly the provision of standardized minimum commercial terms for all stakeholders in the development of the industry.