Maggi, Nigeria’s biggest seasoning brand, has launched a campaign tagged,
‘You have the recipe,’ a refreshing take on the exciting theme of achievement
and self-realization. Synonymous with creative exploration and nourishment over the years, ‘You have the recipe’ marks the latest evolution of MAGGI’s partnership with Nigerian consumers.

Speaking on the launch, Category Manager for Culinary at Nestlé Nigeria,
Nwando Ajene said, “We believe that everyone possesses the talent and
individuality to break barriers, in the same way that Maggi provides the
complete range of seasoning recipes for creating delicious and healthy meals.”
“Maggi remains a trusted ally for cooking good food with local and fresh
ingredients, and has, over the years, also supported various communities to
build businesses. Maggi has supported youth to grow their careers in creative
and business spaces, motivating them to set greater goals.”

“With You Have the Recipe campaign therefore, Maggi is affirming Nestlé’s
passion for supporting our consumers to express and achieve their dreams in
limitless directions. This campaign seeks to remind us that it is beautiful to dream and to explore and we have everything within us to create what we
envision.”

‘You Have the Recipe’ campaign emphasises the unlimited inherent power of the individual, set against the backdrop of iconic women reaching the pinnacle their fields. They are self-assured and comfortable with success, clearly ready to tackle new frontiers.
The key visuals spotlight key characters with the ‘You have the recipe’ thread
running through the narrative, daring you to dream.

A campaign soundtrack has also been revealed, which distils the message in
exciting bursts on radio across the country. ‘You have the Recipe’ is airing nationally on TV and radio, and is also amplified across other media and consumer engagement platforms.

MAGGI is an iconic brand from the stable of Nestlé, the good food, good life
company committed to unlocking the power of food to enhance quality of life
for everyone today and for generations to come.

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