The Managing Director and Chief Executive Officer of Airtel Nigeria, Mr. Segun Ogunsanya, has identified key strategies that business owners and leaders could adopt to be resilient in times of crisis and challenges.

He listed some of the strategies to include empathy, purpose, vision, integrity, good communication skills and called on business leaders to cultivate the qualities if they must succeed and achieve results during turbulent times.

Speaking during the recently concluded Business Roundtable of Advertisers Association of Nigeria (ADVAN), which held virtually, Ogunsanya offered practical tips leaders could adopt in the event of a major crisis such as the COVUD-19 global pandemic.

He said leaders must never be in denial whenever there is a crisis, noting that business managers and chief executives must be bold, decisive and should immediately confront any crisis situation while demonstrating ability to handle complex situation.

According to him, the ability to demonstrate empathy as a leader is essential at a time where feelings of uncertainty are at an all-time high, stressing the need for leaders to confront reality and not lose the essence of the organisation’s purpose during disruptive times.

Speaking on the importance of good communication skills, the CEO stated that every leader should be able to clearly communicate the organisation’s purpose and vision, identifying this as an avenue to demonstrate commitment whilst creating opportunity to develop and grow relationship with people within the organisation.

“Good leadership involves communicating effectively. As an individual occupying a leadership position, most especially during turbulent period, you need to constantly communicate with your people. It is important to leave the communication channels open. By communicating, you are not only building trust but also opening an avenue for collective contributions and this will drive engagement and solutions”, Ogunsanya stated.

Discussing the essence of maintaining integrity in a workplace, he said a good leader must uphold strong moral and ethical principles, including honesty, loyalty, dependability and sound judgement.

He went on to advise leaders not to be afraid to show vulnerability as it reflects humanity and compassion.

“Showing vulnerability as a leader is not a sign of weakness, it is simply being human. An honest leader should be able to show vulnerability whilst also demonstrating compassion. One of the ways you can show compassion during turbulent times is by offering employees the opportunity to choose to work at home or select days in which they can work physically at the office. Empathy and compassion not only inspire your people but also help in building a collaborative environment,” he said.

The ADVAN Chief Marketing Officer (CMO) Forum was birthed out of a need to provide the nation’s business leaders with a platform to hold meaningful discourse on ways to better navigate the fast-changing marketing communications and business landscape. The platform has, over the years, hosted several pertinent conversations on effective marketing and business leadership for the future.

Emma Okonji

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